Discover & experience

Discover & Experience

Similar to the crossing the line exhibit piece I created, the requirements for this project were rather similar. We had to create a poster/postcard for an exhibition all about nature and the only thing we were given were text requirements and the pictures. Initially I went immediately to type experimentation on paper figuring out the best interaction, what typefaces would exemplify that this was talking about nature and once I got that down I then went into editing two or three of the nine photos that I believed had the most potential in regard to my type interaction that I was aiming for which was supposed to feel natural and not forced. My favorite piece was with the upside down flower and I went for a serif typeface for the formal feel and I was really pleased with the ampersand and the elegance of it so furthermore I wanted to add a touch of color into the type and found that it was the best place to implement said idea.