Soundcloud Ad Campaign

For my advertising campaign, I took the concept of growth and success found through utilizing the Soundcloud platform as a new and “upcoming” artist. My approach originally was just to utilize sharp imagery of artists that have gained popularity through the website, but I then wanted to incorporate the sense of how they became famous via the platform and how they were one of the many success stories that have come from Soundcloud. So, I took the concept of “firsts” if you will throughout the campaign and how they had all started the same way regardless of their current popularity and that is through their first upload. I wanted to incorporate the concept that it all truly does start with clicking upload for the first time on the site that harvested their continual growth.