Texting/driving psa

The challenged faced for this project was to make a completely unique advertisement for a company, more specifically a PSA. I decided to target the issue of texting while driving which originally dealt with hard hitting photography to engage the viewer but then took a drastic turn when I got the idea that I had finally arrived at. I had seen plenty of ads focus on the concept of death and how the choices you make that seem temporary end up being permanent when it comes to the fragility of life and I wanted to exemplify that through this design. I stuck with a monotone white type and utilized a monospaced typeface to show the exact detail that I had needed which was originally made from a bunch of Xs and then turned into what could be perceived as text messages to evoke the viewer's emotion.